Vitale Barberis Canonico as a wool mill is a symbol of the excellence of Made in Italy in the sector of textiles for garments. For the last 350 years, all the phases of the wool processing have been carried out in the historical buildings in Pratrivero in the Biellese Prealps, the heart of the textile-producing area, where the best waters flow for the processing of high-quality wools. This is where the textiles come from which are bought by the most famous gentlemen’s tailors, from Caraceni to Panico, from the tailors of Savile Row to all the other masters of the tailor’s skill throughout the world. The first documentation of the wool-producing activities of the family dates back to 1663, but the company first became Vitale Barberis Canonico in 1936, to then become a limited company in 1971. Throughout the years, Vitale Barberis Canonico has always recorded positive trends: in 2012, the production reached 6,930 million metres, and the turnover rose to e 103 million (in comparison to e 99 million in 2011.) With over 340 skilled workers, 50 agents all over the world, two stateof-the-art establishments in the Biella area and avant-garde management methods, VBC has taken its place amongst the top companies in the world for the production of high-quality wools in terms of both value and quantity, and on a global level as the main exporter. The company has turned export into one of its key strengths: today it sells on every continent exporting more than 80% of its production to 100 countries. It has been represented in China, one of its main markets, for more than 40 years and realises approximately 20% of its entire turnover there. Moreover, production is carried out 100% in Italy
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